AST & Partners - Accounting for Creative Agencies
AST & Partners is an award-winning London-based creative studio specialising in high-end Wix Studio web design, branding, and digital strategy. As their business grew rapidly across UK and international markets, their finance systems could no longer keep up with the volume and complexity of their operations.
Project Summary :
Challenge:
The company needed strategic accounting oversight, structured reporting, and proactive tax advice to support expansion — especially across multiple revenue streams, subcontractors, and international clients. Cash flow clarity and reduced founder dependency were critical.
Solution:
I redesigned their chart of accounts, automated expense tracking, optimised payroll processing, and implemented an integrated reporting system tailored to the agency model. I also advised on tax-efficient strategies for reinvestment and creative-sector reliefs.
Results:
✅ Time spent on finance admin reduced by 60%
✅ Real-time profit visibility and forecasting tools in place
✅ HMRC-compliant, streamlined processes
✅ Peace of mind through quarterly CFO check-ins
Deliverables:
• Financial system redesign
• Quarterly management accounts
• Strategic tax planning
• Digital transformation advisory
“I have been a regular customer of Madeleine for over five years. On every occasion, I did benefit from a very prompt and personable service..”
Andrei Stoica | CEO AST & PARTNERS
Clients Details
AST & Partners Ltd www.agreatnewwebsite.com
Service Provided
• Financial system redesign • Quarterly management accounts • Strategic tax planning • Digital transformation advisory
Project Timeline
6+ months
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