BCI & C – Strategic Accounting & Financial Clarity
Ioana Barsan, CEO of BCI & C Ltd (UK distributor of Koroleva Caviar), faced a serious challenge: her biggest revenue source disappeared, her business was dependent on her, and she felt overwhelmed and scattered. Despite strong market potential, she lacked clear structure, financial systems, and time to focus on growth.
Project Summary :
Challenge:
A £100K/year company with weak systems, no scalability, and constant pressure on the founder. Financials weren’t driving decisions — they were creating confusion.
Solution:
I restructured her accounting process, redesigned her financial tracking, implemented automation, and coached her through mindset and CEO systems. Together, we built a clear structure, identified new growth paths, and aligned her team and strategy.
Results:
✅ Revenue scaled from £100K to £300K in 12 months
✅ Founder gained time, clarity, and confidence
✅ Financial decisions now backed by real data
✅ The business is now scaling toward 7-figures
Deliverables:
• Financial system overhaul
• Strategic tax planning
• Business structure redesign
• Weekly growth advisory
This transformation wasn’t just about numbers – it was about leadership. Ioana said no one had ever explained finances to her so clearly. I became her go-to strategic partner, helping her think and act like a CEO. Together, we turned uncertainty into structure, confidence, and momentum for scale.
“We soon realised that Madeleine is a fundamental tool for us and for our business in order to achieve our goals.”
Ioana Barsan | CEO BCI & C LTD
Clients Details
BCI & C Ltd www.korolevacaviarhouse.com
Service Provided
• Financial system overhaul • Strategic tax planning • Business structure redesign • Weekly growth advisory
Project Timeline
6+ months
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