Netdesignr Ltd – CFO-Led Financial Strategy
Netdesignr Ltd is a fast-growing digital agency with offices in London and Dubai, delivering high-end UX/UI, branding, and full-stack development services. As their project scale and international reach expanded, so did the complexity of their financial landscape.
Project Summary :
Challenge:
The leadership team needed clearer profit visibility per project, structured financial controls for UK and UAE operations, and tax efficiency while staying focused on high-growth delivery.
Solution:
I implemented a cross-entity financial framework tailored for creative agencies with international operations. This included clear cost-tracking models, director salary structuring, and accurate cash flow forecasting. I also provided ongoing advisory support on UK/UAE tax planning, R&D tax relief eligibility, and internal finance policies.
Results:
✅ 2x improvement in net profit tracking per project
✅ Full UK compliance and streamlined international invoicing
✅ Strategic insights delivered quarterly, reducing founder time on finance by 60%
✅ Enabled sustainable scaling with financial clarity and confidence
Deliverables:
• Financial structure setup
• Director tax strategy
• Monthly management accounts
• CFO-level reports & advisory
“We have been working with Madeleine for more than five years. In all these years, we were kept up to date with the new regulations through emails, and for any concerns we receiveda prompt reply.
.”
Mihai Diaconita | CEO NETDESIGNR
Clients Details
Netdesignr Ltd www.netdesignr.com
Service Provided
• Financial structure setup • Director tax strategy • Monthly management accounts • CFO-level reports & advisory
Project Timeline
6+ months
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